In the words of George Bernard Shaw, “Progress is impossible without change, and those who cannot change their minds cannot change anything.”
The advent of trillions of brands online gives buyers the power of choice. For any organisation, retaining potential and happy customers is paramount in order to thrive the vying competition. It’s imperative to understand the buyer’s behaviour in every stage of the decision-making process and voice their brand at the right time, at the right place and to the right target audience.
According to @Hubspot, Google gets over 100 billion searches a month and over 81% of shoppers conduct online research before making big purchases (Source: https://www.hubspot.com/marketing-statistics). According to We Are Social, there are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day. (Source: We Are Social). These statistics proves that online social presence is key for marketers and organisations. With social media being such a versatile platform, organisations can engage and promote their brands and services to audiences all across the globe with a tap of a finger.
The world of social media is also evolving as time goes by & organisations need to keep pace with these rising trends. Great graphics aren’t enough anymore, it’s all about live visuals and great story telling. Going live and supporting social causes is the new normal. Reposting on Instagram and retweeting content from industry influencers improves organisations to broaden their social demography.
“Saying hello doesn’t have an ROI. It’s about building relationships”, says Gary Vaynerchuk. It is the genuine and authentic conversations with various groups and communities that drives successful social engagement and helps build stronger relationships.
Turning a blind eye to these important tools and trends can be lead a loss of building valuable relationships for organisations. It goes with out saying, that marketing on social media is diverse, time-consuming and a constant challenge but it’s certainly not impossible to initiate.
Always Be Changing, that’s the only way to succeed in the social media world.